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Texas Tech University

We’ve created a lot of stories for Texas Tech University on who gives money, how it’s used and what difference it makes. Here are links to a few examples:

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The Generous Spy

Frank Mitchell died a few years ago and gave $1.7 million to Tech’s engineering department, which he graduated from in the 1940s. Mitchell was a man of few words ... and was a spy for the NSA.

Tech's Mental Health Initiative

An example of long-form storytelling ... more like you would read on a front page of a Sunday newspaper. We were proud to work on a project that brought-to-light the shortages in mental health care.

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The Man Helping Coach Chris Beard

In just a few seasons, Chris Beard has taken the Texas Tech men’s basketball team within seconds of a national title. Many people have stepped up to support the program but the most important has been a businessman who made a key donation to fund a practice facility.

Red Raider Sports magazine

We write three-to-four stories for each edition of Red Raider Sports magazine. Like the stories above, many are about philanthropy.

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Covenant Health Systems

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The Centennial Project

When Covenant Health turned 100 years old, it turned to us to tell its history in a unique and compelling way. We were asked to create a version of the Lubbock Centennial pages that Terry Greenberg did in the Lubbock Avalanche-Journal newspaper roughly ten years before. We created a monthly page that ran as a paid ad in the newspaper for a little more than a year. Each one had an ongoing timeline of Covenant's history, a quiz and a story addressing a specific theme, such as nursing, technology, community support and well-known leaders.

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First Bank & Trust

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Bank Notes

When FirstBank & Trust wanted to bring back its magazine, they asked Greenberg Media Management to help. We wrote everything and worked with a third-party designer on pulling it all together.

McCleskey Law Firm

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Website content

The McCleskey Law Firm wanted to revamp its website. We worked with the firm to ask what main messages they wanted to get across, along with a site that was easier to use. We worked with the firm and a third-party designer to move the site to a Word Press platform and created a site that is visual and easily guides potential clients to where they need to go to get the help they want.


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A Family's History

“Taking fire! Taking fire!” barked the lieutenant in charge of the fast-moving convoy near the Cambodian border over the radio. Billy fired rockets above the convoy in his Cobra helicopter gunship to stop the Viet Cong shooting. He shot all 52 rockets in multiple runs firing into the downed rubber trees along the north side of the road. During his second rocket run Billy saw the last truck in the convoy was hit and disabled. Billy made more runs to fire 8,000 rounds from his mini-guns. But the enemy kept coming toward the solider, who was armed with an M16 by the disabled Army vehicle on the dirt road. The convoy ahead of him stopped – hoping to get their man back. Billy called for more Cobras to help, but they were 10-15 minutes away. Billy figured out what he wanted to do – but it wasn’t an easy choice. As he had said in Mineral Wells during training, he talked to God, saying – “You got it, sir.”

The Mysterious Grandfather

"It was a day like that when I first noticed the older guy in Taberna Santé, not far from the plaza.
He was an American, like me, I could hear his accent when he ordered a cafézinho and some of the stew. There was something familiar about him, but I couldn’t quite figure it out.
The next day, I was strolling around and ducked into another tavern. And here was that guy, again, buying another strong,
sweet Brazilian coffee.
“Mind if I join you?” He lowered himself on the stool next to me. He was smartly dressed with a starched white shirt and linen slacks. His salt-and-pepper hair was parted and carefully clipped around his ears. His face was lined — he looked older than my father.
“So how are you liking Belo Horizonte?”
Extending his hand, he added, “My name is Walter. Walter Snow.”
I sat down with a thud. My legs felt like jelly. “That’s my grandfather’s name. But he died in Germany before I was born.”
The man looked at me over the rim of his tiny coffee cup.
“I am your grandfather,” he said quietly. “But you can see I didn’t die.”

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